You probably don’t need more content
Output has become a substitute for having something to say.
2 minute read
Volume was a real advantage for a while. It is not anymore, because producing volume is no longer difficult for anyone. The feed is saturated with competent, forgettable material and the marginal post buys nothing.
What still works is a point of view somebody could disagree with, a format people recognize as yours, and enough consistency that the second encounter connects to the first.
Most content calendars have none of those. They have topics. Topics are what you fill a schedule with when you have not decided what you believe.
The better exercise is to write down the three things your company argues that competitors would not put their name to, then build everything around those. Fewer pieces, aimed harder, repeated until people associate them with you.
That is uncomfortable, because it means being wrong in public occasionally. It is also the only version of this that anyone remembers.
Have something interesting?
Bring us the problem.
You don’t need to know which service you need. You don’t need to have the strategy figured out. Tell us what you are trying to accomplish. We’ll start there.